Everything has data : Sales leads, Orders / projects, Customers, Suppliers, Payroll, Production.
IT makes any business tick and when you do IT well you will gain competetive advantage.
The sales team should be progressing leads and keeping Prospects and Clients happy. Being salesmen they should not be encumbered with admin and need an easy bulleted tool available anywhere.
If you sell online the Power Shop needs to be clean, easy to maintain and well optimised to catch googlers.
The admin team will be progressing orders or projects and more obviously office based but with and after Covid who knows ?.
Management will need to look at the bigger picture, drawing collated information and able to see where resources are best utilised.
The windows into the data may be different but rely on the same information.